Friday, April 04, 2008

This Black Guy Can't Bowl

Classic brand positioning misfire.

The team at Brand Obama is positioning Obama as the champion of the average Joe! This Tonight Show episode highlights the folly of this effort and is great fodder for the Clinton team. Who are the kidding.

The Obama brand position has be set since last year. He is the man for the Latte Liberals! Bowling is for the Dunkin Donut crowd :)

I would not be surprised if they came out with some TV spots before the PA primary showing Obama doing average Joe things!!

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