Problems with the Messenger and his message - Obama

Packaging brand Obama and positioning him to the working class or Regan Democrats has failed miserably. It is a classic marketing mistake taking a brand that works well with one segment and positioning it into another. That is why companies have different brands that appeal to different demographic segments.

From the AP:

'Terry Madonna, a political science professor at Franklin & Marshall College in Lancaster, Pa., said Obama lost among working-class whites in the state because his message of how this generation's time has come did not address their economic needs.

"While it's incredibly motivating and passionate and compelling, it lacks content," Madonna said. "Hillary would come in and relate to them, talk about the specifics of her policy." '