The Politico has an interesting piece on this. Some highlights:
“I’ve had more unsolicited offers for participation from the Obama people in 45 days than in the last eight years from Bush,” said Rosenthal (NYT Editorial page director).
Rosenthal said the Obama administration’s approach is consistent with the one the Obama campaign used, and for a reason: It worked. Citing an example, he said that an Obama campaign aide succeeded in convincing him back in July — before an editorial ran — that Obama had not, in fact, reversed his position on a controversial D.C. handgun ban.
Washington Post editorial page editor Fred Hiatt said in an e-mail that the Obama team has been “open and responsive” to requests from The Post’s editorial writers. Hiatt said that helps The Post “produce smarter and more knowledgeable editorials.”
But the White House knows that what gets written in Washington and New York filters out into the country — and that it needs support from those who are most likely to get their news from the inside-the-Beltway press, members of Congress, policy wonks and, of course, other journalists.